NO MATTER YOUR LINE OF BUSINESS
THE NEW FRONTIER: AN INTERCONNECTED WORLD TO CREATE VALUE FOR ALL TYPES OF BUSINESSES:
“The Internet of Things (IoT) is the first true technology revolution of the 21st century.”
What is the Internet of Things?
In the Internet of Things, everyday objects collect data and are equipped with wireless network connectivity to allow them to be remotely operated from a computer, tablet or smartphone.
A very crowded ecosystem
Today, marketing/communications agencies and major brands must address new ideas when it comes to market penetration: differentiation through innovation, expansion into new markets, brand image maintenance and data collection-driven strategic innovation. At the same time, they are facing competition that is often extremely aggressive.
Innovation is key to business success.
Digital technologies will transform the way companies develop and market products. The growth and staying power of businesses will be determined by their ability to negotiate the market minefields of Big Data, Analytics Cloud, mobile computing and social media. With data being collected and broadcast around the world, the sheer number of interconnections is growing and limiting our ability to effectively analyze and use this data in the decision-making process.
Faced with this complexity, market players are looking for ways to understand the data and put it to work for them. Their expectations focus on:
New consumer buying habits, such as the use of mobile platforms, are driving stores to redesign their in-store experiences.
New companies dedicated to creating connected objects are cutting into the market for traditional products.
Consumers are concerned about the security of their personal data.
Companies can leverage the opportunities offered by the IoT to:
Differentiate themselves through innovation
Enter new markets
Improve brand image
Develop or enhance innovation strategies
Contain and challenge the competition
Focus on data collection and analysis strategies