Create brand value
Build an evergreen organic ecosystem
Brands are no longer only just expected to make products or supply services. According to Marketing 3.0 specialists, today’s brands are expected to reflect the personality and values of their customers.
The new era of Marketing 3.0 takes a more global portrait of consumers. Instead of seeing customers as mere consumers, companies should see them as the complex, multi-dimensional human beings that they are – a combination of heart, mind and spirit. This is what Kotler describes as a human-centric approach.
Companies will win and be more profitable by considering outcomes that affect all of their stakeholders – not just their shareholders.
Major scandals of collusion and corruption have eroded consumer confidence. To rebuild this confidence, companies must integrate new values. Human values.
“Well-being – whether personal, human, social or corporate – is incredibly important to us.
In psychology, the concept of well-being is associated with a sense of consistency, balance and wholeness. From this perspective, meaningful work is derived from the connection between a person and their work, expectations, values and daily actions. To me, well-being comes from that sense of consistency, combined with the opportunity to become each day less imperfect and to make those around me as happy as I can.”
Daniel Sarrasin CEO
Our core value and peripheral values
TECHNOLOGIES ECOSYSIP About Us
OUR STRATEGIC BEDROCK
Our strategic bedrock is the DNA of our positioning. It forms our company’s founding personality, concept, vision and values, and it provides the groundwork upon which we build our company and its reputation day in and day out, client after client.